FOIL helps organisations to deliver leading products and services to customers within the superyacht sector.

00 Our approach

Our approach

We help to identify opportunities, refine products and services and optimise communication to a defined audience.

FOIL acts as an additional resource to an organisation, working with existing teams and third-party expertise in the delivery of projects.

We are collaborative, creative and practical, bringing fresh ideas and an objective insight over three key stages.

Our approach diagram
01 Discover


Understanding your environment

Whether you wish to stand out in an existing market, or break into a new one, FOIL helps to build a detailed picture of your target audience and explore opportunities.

  • • Review current resources and activity
  • • Market research and customer insight
  • • Identify trends and generate ideas
  • • Evaluate what differentiates your business
02 Develop


Building assets & capability

FOIL supports the refinement of products and services, the development of sales tools and creation of high impact communication that sets you apart.

  • • Optimise products and services
  • • Refine value, positioning & identity
  • • Create effective sales and marketing assets
  • • Utilise innovative tools and technology
03 Deliver


Implementation & execution

FOIL provides ongoing support in the launch and targeted delivery of projects.

  • • Identify leads, sales channels and partners
  • • Define networks of influencers and decision makers
  • • Deliver a clear and concise message to customers
  • • Further refine products, services and presentation
04 About

About Us

Our inspiration for FOIL was the wing-like structures that give lift, speed and agility to high-performance racing yachts.

We have over 25 years experience in the superyacht sector interacting with and communicating to an UHNW client base.

Our backgrounds are in business development, sales and marketing, with experience of managing high value transactions and marketing campaigns.

Our team

Rory Trahair

Charles Dence

05 Contact

Contact us

New Business

If you have a project or idea that you are working on, please get in contact to discuss your needs and how FOIL can help.


We are always on the lookout for creative, dynamic and down-to-earth partners to support FOIL clients and projects, if this sounds interesting please get in touch.